(Continued from Part 3)
Be sure that whatever links you send them to will give you credit for the sale. Also be sure to provide your contact information in case people have questions later. Create a plan to follow up with attendees a few days later, possibly in the form of a survey or just further chances to ask questions. You might want to create an email list of the attendees in Aweber to make this easier, or add them to a live events customer list.
Send them a thank you note and maybe a coupon or discount on a future order. Use coupon codes for each event, such as LE020212 for a Live Event that took place on 02/02/12 or OE for Online Event. This will help you track the lifetime value of these participants and help you know whether continuing with online events is a worthwhile way to spend your time.
Then start planning and reminding them of your next date. Plan different or even better games, spot prizes and so on.
Follow up also in the form of every order that you send out. Again, they should be able to use coupon codes so you can track the sales and they can get discounts for what they order. Getting them to pay by credit card or PayPal will be cash in your pocket up front, rather than having to chase party attendees for the money for orders that they placed.
(Continued in Part 5)